IS THERE GENDER BIAS IN THE ASSESSMENT OF
ADVERTISING CREATIVITY?
was presented in the 11Th ICORIA 2012 in Stockholm · SWEDEN at the meeting of the EUROPEAN ADVERTISING ACADEMY. David Roca, Patrícia Lázaro and Daniel Tena recived the recognition of the Sweden professionals for this piece of work. The reseraches work in the GRP (Research Group of Advertising and Públic Relations) which are studied the influence of the gender winthin the advertising agencies.
was presented in the 11Th ICORIA 2012 in Stockholm · SWEDEN at the meeting of the EUROPEAN ADVERTISING ACADEMY. David Roca, Patrícia Lázaro and Daniel Tena recived the recognition of the Sweden professionals for this piece of work. The reseraches work in the GRP (Research Group of Advertising and Públic Relations) which are studied the influence of the gender winthin the advertising agencies.
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